Syncros
For the bicycle component and accessories brand Syncros we developed a design strategy for a new line of accessories, including pumps and tools.
The products are distinguishable from conventional products on the market and emphasize the high-end positioning of Syncros.
New forms and clever details facilitate the use, making the parts welcome helpers. The extensive product family was tiered into different quality levels.
Market launch:
2013
Our Contribution:
Competition and Use Analysis
Ideation
Design Styling of Product Family
Design Concept
Series Implementation Support
Urban Kit
Luggage Carrier
Case: Leggero
Trailers — not hangers-on
The Swiss brand Leggero’s bike trailers have won awards for their practicality and sustainable manufacture; they are a perfect example of how ethical production and quality can work in harmony.
Fourmi
radically reduced transport trailer for Veloplus