We’ve thought long and hard about showers for Geberit. Using a mixture of context analysis and surveys, we’ve been identifying which aspects are most important to users — not just with respect to showering, but also cleaning and the wider configuration within the home. We are convinced that the shower area must be conceived as an integral part of the built space, so we style the visible elements discreetly and in such a way that they complement the architectural qualities of the bathroom. This is only possible if the plumbing system that lies behind — or beneath — the shower has been factored into the bathroom design from the outset; the water and waste interfaces cannot be allowed to compromise the topology of the room or its surfaces.

The on-site installation phase is generally critical to a product’s success, and this is why facilitating the job of planners and fitters has always been key in our work with Geberit. We ask ourselves: how can individual stages of the installation process be made simpler and safer, or even cut out altogether? Can the amount of time other craftsmen spend waiting to get started on their part of the job be reduced, or could installation of a particular section even be done by someone from another trade, as that would fit better with their skills and workflow? The CleanLine’s run-off surface can be cut to any length and installed at the same time as the tiles are laid, for example; not only does this create a stronger and better fix to the floor, it means it is also seamlessly integrated into the tiling pattern.