design

Good products sell themselves

...by their ease of use

...and their distinct personality.





semantics

It is crucial to master the language of forms and symbols. Products communicate where they are used, how they are used and where they belong. We investigate the intrinsic meaning and the specific character of the object itself, and its relationship to the brand. There is no such thing as a “Tribecraft style” as such, although there is the Tribecraft methodology and insistence on quality.